Introduction to Social Media Marketing
In today’s digital age, mastering social media has become an essential skill for marketers. This 8-hour course is designed to equip participants with the knowledge and tools necessary to effectively navigate the complex world of social media marketing. Spread over 2-hour sessions per week, the course covers everything from marketing fundamentals to advanced content creation techniques and branding strategies.
Participants will learn how to define and reach their target audience, research and apply best practices in branding and competition, and utilize platforms such as Facebook, Instagram, LinkedIn and more to maximize the visibility and impact of their content. With a practical and applied approach, this program is designed to transform students into competent social media managers and community managers capable of taking their brands to the next level in the digital environment.